Privacy Policy
Last updated: 2026-09-10
This Privacy Policy explains how Agri-OptiCE Technology AB (“we”, “us” or “our”) collects and processes personal data when you visit and use https://agrioptice.se (the “Website”).
We are committed to protecting your privacy and processing personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR).
1. Information we collect
The Website is primarily an informational website. You can browse and read the content without creating an account or providing personal information.
The Website also contains a step-by-step form. When you use the form, we process the information you choose to enter.
Depending on the information requested in the form, this may include information that can be used to identify you.
When you request a report, we also collect your email address so that we can send the completed report to you.
The Website does not provide user accounts or login functionality. Visitors cannot post comments or upload files or other materials.
2. How we use your information
We use information submitted through the form to:
- process your answers;
- provide the service requested by you;
- generate and process your requested report;
- send the completed report to the email address you provided; and
- communicate with you when necessary in relation to your request.
Information entered into the form is transmitted to and processed by our own backend infrastructure.
We may use your email address for marketing purposes.
3. Form data and browser storage
While you are completing the step-by-step form, information you have entered may also be stored locally in your browser using cookies, local storage, session storage or similar technologies.
This is done to allow you to move backwards and forwards through the form without losing information you have already entered.
Browser storage is used for the functionality of the form. Submitted form data is separately transmitted to and processed by our backend systems.
Deleting or blocking the relevant browser storage may cause information entered during the form process to be lost or may affect the functionality of the form.
4. Email delivery
We use Resend to send requested reports and related emails.
When you request a report, your email address and the information necessary to send the email may be processed by Resend on our behalf.
Resend acts as a service provider for email delivery. Your email address may therefore be processed by Resend in connection with the delivery of the requested email.
5. Google Tag Manager and Google Analytics
We use Google Tag Manager (GTM) to manage and deploy scripts and tags on the Website.
We use Google Analytics to understand how visitors use the Website and to obtain statistical information about website traffic and user interactions. This information helps us improve the Website, its content and its functionality.
Google Analytics is only activated in accordance with the visitor’s applicable consent choices managed through our cookie consent solution.
Depending on the configuration, Google Analytics may process information such as IP address, device and browser information, approximate location, pages visited, interactions and information about how you arrived at and used the Website.
6. Cookies and consent
We use Complianz to manage cookie consent and preferences.
Some cookies and similar technologies are strictly necessary for the Website or requested functionality, such as maintaining progress through the step-by-step form. These technologies may be used without consent where permitted by applicable law.
Non-essential technologies, such as analytics, are only activated where the required consent has been provided.
You can read more about the cookies and similar technologies used on the Website in our Cookie Policy.
7. Legal basis for processing
Performance of a contract or taking steps at your request
We process information submitted through the form where this is necessary to provide the requested service, process your submission and generate and deliver your requested report.
Legitimate interests
We may process personal data where this is necessary for our legitimate interests, such as operating, maintaining, securing and improving the Website and our services, provided that these interests are not overridden by your rights and freedoms.
Consent
Where required, we rely on your consent for specific processing activities, such as non-essential cookies and analytics.
You may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Legal obligation
We may process and retain personal data where this is necessary to comply with a legal obligation.
8. Data retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law or is necessary to establish, exercise or defend legal claims.
Information submitted through the form is retained for as long as necessary to process the submission, generate the requested report and provide necessary follow-up.
Your email address is retained for as long as necessary to process your request, deliver the requested report and handle necessary follow-up.
We do not retain personal data indefinitely without a legitimate reason for doing so.
9. Third-party service providers
We use selected third-party service providers to operate and support the Website and provide our services.
These currently include:
- Google – Google Analytics and related analytics services;
- Resend – email delivery; and
- Digitalera – website hosting and infrastructure.
Where a service provider processes personal data on our behalf, we take appropriate steps to ensure that the processing is governed by appropriate contractual and data protection arrangements.
Some service providers may process personal data outside the European Economic Area (EEA). Where this occurs, we ensure that an appropriate legal transfer mechanism and safeguards are in place as required by applicable data protection law.
10. Website hosting and security
The Website is hosted by Digitalera.
As part of operating, maintaining and securing the Website, technical information such as IP addresses, browser information, device information and server logs may be processed.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
11. Your rights
Under applicable data protection law, including the GDPR, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete personal data;
- request deletion of your personal data;
- request restriction of processing;
- object to certain processing;
- request data portability where applicable; and
- withdraw consent where processing is based on consent.
You also have the right to lodge a complaint with a data protection authority.
If you are in Sweden, you can contact the Swedish Authority for Privacy Protection (IMY).
To exercise your rights or ask questions about how we process your personal data, please contact us using the details below.
12. Contact
Agri-OptiCE Technology AB
Pietro Elio Campana
pietro@agrioptice.se
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the Website, our services, the technologies we use or applicable legislation.
The latest version will always be published on this page together with the date of the latest update.
